We embed as your marketing team and build systems that you own. When it's time to bring marketing in-house, we coach the internal hires that replace us.
Work With Us
Other Agencies Are Built to Keep You Paying
An agency gives you the variety of marketing functions an early stage company needs, for a price that makes sense for their size. Once you hit scale, a dedicated in-house team creates compounding benefits. Founders think they need to choose one or the other from the get go.
With Finders, you get both.
of startups fail due to marketing problems
startup deaths are tied to a function most founders hand off to agencies
fail specifically because customer acquisition costs spiral out of control
BUILT FOR THE AI MARKETING ERA
AI NATIVE
AGENCY
Other agencies are "AI First" or "AI Fluent". We are AI Native.
"In just 6 months of working with Finders, we get recommended by AI more than ever before. It seems like every other day we are getting a qualified lead from a large language model that recommending us."
FINTECH CLIENT | PRESEED | 6 MONTH CAMPAIGN
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Search Anywhere
Search is no longer about winning one search engine. Winning in the AI era requires a broadened scope. The "performance" in performance marketing is driven by aggressive action across a range of brand, PR, and marketing?
We build SEO as an infrastructure . Your organic search strategy should connect directly to your PR, your content, your entity signals, and your AI visibility. When your team takes over, the momentum compounds because it was built into the foundation, not bolted on.
AI discovery and organic search run on the same signals: entity authority, structured data, topical depth. We optimize your brand for AI discovery as part of the same system that drives your organic search.
We treat earned media as a search and authority asset, not just a press clipping. Every placement is selected and structured to feed your knowledge graph, strengthen entity signals, and build the kind of third-party validation that Google and AI platforms weigh heavily.
Transcripts, backlinks, entity mentions, and topical signals all feed into the same system. Podcast visibility becomes search visibility. Our goal is to place your founders on podcasts that build real authority
Third-party citations, entity establishment, knowledge graph optimization are foundational building blocks most companies either ignore or treat as a one-time task. Our aim is to build and maintain the structured data layer that tells Google and AI platforms who you are, definitively
Buyers check forums, communities, analyst briefings, and LinkedIn presence before they ever reach your site. This ambient credibility layer rarely gets managed because no single team owns it. We build the system, run it, and hand it off with a playbook your team can execute.
Growth By Stage
We don't apply the same playbook to every company. Your challenges at Seed look nothing like your challenges at Series B.
Scaling has prerequisite foundations. Entity establishment and infrastructure that won't need rebuilding.
Build your engine. Strategic content, systematic link building, measurement that proves ROI.
Scaling what works. Competitive intelligence, thought leadership, AEO for category leadership.
Category ownership. Market-defining content, executive visibility, comprehensive Search and AI presence.
AI & ENTITY
When a buyer asks an AI who to trust. The answer comes from the authority you've already built.
This isn't a future trend. It's the current buying process. B2B buyers are already using AI assistants to shortlist vendors, compare categories, and decide who's worth a conversation before they ever visit your website
1 In 4 Buyers
B2B buyers now use AI over search to research vendors
40% +
Month-over-month growthin AI-driven B2B traffic
79%
Of software buyers say AI has already changed how they evaluate
SYSTEMATIC PROGRAMS
HOW WE
RESPOND
Google, AI systems, and media all look for coherent signals. Every service we offer reinforces your entity across the surfaces that drive discovery.
THE TEAM YOU KEEP
We build what replaces us. But you won't lose our expertise.
We help you hire the right people for your stage. We transfer the systems, processes, and institutional knowledge that usually disappears when an agency engagement ends. We coach your team until they're running it without us in the room.
"Most of our clients keep us around. The relationship just changes. Their team runs the day-to-day. We stay on as strategic partners — the people they call when the market shifts or something new opens up."
Reach Out
We always start with conversation. Tell us your stage and goals, and we'll give an honest assessment of how we can help.
Start a Conversation